DEADWOOD, S.D. -
The 23rd annual Kool Deadwood Nites classic car show and music festival, the largest event of the year in Deadwood, wrapped up Sunday.
Now that it’s over, businesses started crunching the sales numbers from the event, and while that will still take a weed or two, folks were feeling pretty good about this year’s visitor turnout and business numbers as the festival drew to a close.
“We saw the biggest growth this year,” said Amanda Kille, director of marketing and sponsorship at the Deadwood Chamber of Commerce. “We also saw a huge increase in the number of cars [that] were registered. We saw growth of over 100 cars this year.”
Business owners in Deadwood were also very pleased with economic development from this year’s turnout.
“This was our … third year that we had a Thursday concert,” said Louie Lalonde, co-owner of Saloon No. 10 in Deadwood. “[It was] by far the biggest of any of the Thursdays. It’s drawing people in a little bit earlier, and they’re staying. Thank goodness for Kool Deadwood Nites!”
The number of classic cars registered in this year’s car show was 688. That’s the most cars registered in the 23-year history of the festival.
“It was a phenomenal success,” said Kille.